Roche Diagnostics International came to a point where a new brand was about to be born. A new brand which will communicate the start of the new era. The aim of Roche Healthcare Consulting brand launch was to engage the internal and external stakeholders in the new brand’s world.
We knew, we need to come with something big. To strike and surprise, so the emotional experience will create a deep impact and seed the new brand’s communication intensions. So we decided to do something unbelievable, something that no one has never done before. We set everything to present the brand’s values and clearly explain the drivers behind focusing on the 4 key elements, like thorough, precise, evidence-based and smart.