Lotus has opened the doors of a new flagship store in Paris, France. Located in the famous ‘Golden Triangle’ area of the world’s fashion capital.
To celebrate its opening, we decided to overtake the Paris Fashion Week 2023 and Lotus Paris hosted the European premiere of Emeya – the company’s first four-door hyper-GT.
The event took place on the three floors of the store for 5 consecutive days and provided audiences (media, influencers, partners, customers, prospect) with an exclusive insight into the Lotus world; the dedicated configuration space, the reveal of Emeya, a partnership with the artist Ksawery Komputery who enlightened the entire store with a LED art piece and a runway of yellow Eletre on the famous Parisian Street.
“Highjacking the Fashion Week” and “highjacking the street” with elegance, panache and surprise: 2 ways to make the Lotus brand visible both to the target (design and lifestyle) and in the street (general public). A new showcase for a new collection: the vehicles runway from the street to the store like real models and in the windows the brand’s historic helmets and the designer’s original sketch-ups.