Client company:
Scuderia Ferrari
Organising company:
Free Event

The Event

Launch event of the Formula 1 2023 single-seater at the iconic Fiorano circuit, for about 1000 guests in attendance and millions of Ferrari tifosi connected from all over the world.

Free Event conceives and produces the first launch inspired by a GP, conveying the excitement of F1 on the Fiorano circuit, the stage for a great live show. The key to communication is video content with a cinema production, broadcast on a cross-platform campaign. Launch day will recreate the GP weekend, with a fan zone along the circuit, pre-show event with artists and mass choreographies, Meet&Greet sessions with the drivers, the national anthem, exceptional presenters – Immy Barclay, Zoran Filicic and Marc Gené – and the launch of the new app for broadcasting the event live. 500 fans will be in attendance, along with 200 press members and 300 VIPs in the luxurious hospitality area. For the first time in the history of F1, the SF23 will debut on the track in front of incredulous fans and guests. A spectacular presentation, which the Scuderia creates in association with its historic partner Free Event, by means of a bold, unexpected format that will achieve global consensus.

Live Presentations