NEOM Media Industry Showcase

NEOM Media Industry Showcase

Client company:
NEOM
Organising company:
HQ Worldwide Shows
Year:
2023

The Event

The launch of NEOM’s latest soundstage, showcasing its cutting-edge media facilities to support industry professionals and content creators. Two days with full hospitality, operations and logistics.

Serving as a canvas for NEOM’s visionary content, guests were greeted with an outdoor installation: 300 square meters LED screens adorned the entrance against the night sky, crafted with digital content where rich, vibrant colors danced in perfect harmony. Following, an impressive 250 square meters indoor LED screen flanked both sides of the red carpet, immersing the guests in a captivating audio visual experience.
The two-night shows were a fusion of art, strategic messaging, celebration and entertainment: the integration of the orchestra with showcased film/contents and the power of music as a storytelling medium, elevated the emotional impact of every moment. From the show opening of “The Dark Knight”, the dance beats of “Hacienda”, Geocentrics jazz performance, till Nile Rodgers and Chic performing their best hits, every musical element was thoughtfully curated to create a sensory extravaganza, serving as the perfect celebration of achievements thus far and future partnerships.