Bea World Festival
La REF (Rencontre des Entrepreneurs de France)

La REF (Rencontre des Entrepreneurs de France)

Client company:
MEDEF (Mouvement des Entreprises de France)
Organising company:

The Event

#ref22, a central theme:“Euro Visions”An exclusive opening with Volodymyr Zelensky, 10,000 visitors and 150 speakers.2 days at Longchamp and online.A 100% eco-responsible and ISO 20121 certified event

New brand, positioning, format, and promise:
– “La REF – Rencontre des Entrepreneurs de France” instead of “Universités d’été du Medef”
– a corporate festival concept
– a venue (Hippodrome de Longchamp) consistent with the open-air festival format and the casual atmosphere ideal for informal networking
Rich experiential agenda:
– Keynotes, conversations and debates about our macro-economics, societal, business
– Partners village
– TV studios&live streaming:
– BFM TV set to ensure a continuous media presence,
– Medef TV set produced with Net Media Group to create additional content for the partners and amplify them
– Bookstore with exclusive book signings
Various receptive areas to meet according to the different needs:
– food trucks area for informal meetings and lunches,
– restaurant for more formal lunches,
– bars to welcome people during the day,
– casual bbq dinner for MEDEF members and territorial MEDEFs,
– top-of-the-range dinner for partners to invite their clients