Bea World Festival
IMAGINE EVERYTHING – The first virtual Disney Media & Partnership Upfront.
  • B2B Digital/Hibryd Event

IMAGINE EVERYTHING – The first virtual Disney Media & Partnership Upfront.

Nationality:
Italy
Client company:
The Walt Disney Company Italia
Organising company:
Ninetynine Srl
Year:
2020

Category Winner

3rd B2B Digital/Hibryd Event

The Event

The first virtual Disney Media & Partnership Upfront. The union of technology creativity &innovation has given rise to an event that can pique the interest of 1500 potential partners for the company.

The event represents the first virtual Disney Media & Partnership Upfront.
Ninetynine has responded to this need by using its skills and a new tool. The union of technology, creativity and innovation has given rise to an event that can pique the interest of 1500 potential partners for the company.
“Imagine everything” is the concept chosen to tell the Disney universe and the infinite potential for partners.
The event saw a succession of speech by the leading figures of Walt Disney Company Italia. The skilful alternation of sets, 3D animations, iconic characters and video content, contributed to make the speakers’ interventions dynamic and engaging. The protagonists were transported from the recording studio to a fantastic interactive world and the spectators to a spectacular and immersive setting that captured their attention more than a traditional event would. A perfect transposition from a physical event to a digital event that kept the attention and curiosity of the guests alive.