Biography
Graduated Engineer – Interior Design
Ulrike started gathering operational experience in shop fitting and exhibition stand construction during her studies, in the beginning of her professional life. As Head of “Corporate Branding & Exhibition” in Bayer, she was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and event realizations across all HealthCare brands. Her responsibilities were extended later with corporate branding management to increase visibility/recognition of the corporate Brand in direct association with the product Brands. Since 2017 Ulrike is responsible for Corporate Brand Activation & Engagement as integral part of Corporate Branding – from strategy development and implementation to conceptual design and realization of selected experience branding measures of communicative relevance. The scope includes all areas of branding which share the personal target audience approach.
An award-winning project must: BE BOLD, to create the most value and innovation for the customers!
My advice to the nominees: TAKE YOUR TIME TO LISTEN TO THE NEEDS and COME UP WITH IMPACTFUL IDEAS THAT ARE UNDERSTOOD!
A quote about your past experience at EuBea/Bea World: Such events helps to form and strengthen communities in which people learn from each other and advance issues that move the industry.