Mary Kirillova

Founder of BEIC — a unique professional network uniting Europe, Asia, and Latin America through a curated ecosystem of 32 agencies across 40 countries and more than 80 staffed offices. The club facilitates cross-continental cooperation, delivers joint projects valued at up to €5 million, and plays an active educational role within the global events community.

Recognized as one of the Top 3 European Meeting Innovators by Kongres Magazine in both 2019 and 2022

An award-winning project must: demonstrate and prove its uniqueness or the extraordinary benefits it has brought.

My advice to the nominees: present numbers that are easily verifiable. Don’t confuse the project's goals with its outcomes. Remember, having a great idea and impressive vision works in your favor only if you can back them up with solid proof.