Mary Kirillova

Dynamic and results-driven leader with extensive experience in both the event industry and marketing. Creator of BEIC, the only event club uniting Europe and the Eastern world, making agencies collaborate on international events worldwide. Led a €5 million joint project. Founder of Amber Prize (2016-2022), where over 300 contracts were signed. Named one of the TOP-3 European meeting innovators in 2019 and 2022 by Kongress magazine.

An award-winning project must: demonstrate and prove its uniqueness or the extraordinary benefits it has brought.

My advice to the nominees: present numbers that are easily verifiable. Don’t confuse the project's goals with its outcomes. Remember, having a great idea and impressive vision works in your favor only if you can back them up with solid proof.