Kertu-Kai Erm

Kertu-Kai Erm is a senior marketing manager with over a decade of experience growing global FMCG brands in the Baltics. Currently leading iconic brands such as Magnum and Ben & Jerry’s across Estonia, Latvia and Lithuania, she specializes in strategic brand building, portfolio development, and integrated marketing.

Passionate about creating meaningful consumer experiences, she believes the strongest brands are built through authentic human connections. The best marketing doesn’t interrupt people - it moves them.