Irma Orlandi

With over 15 years of experience in communications and events, Irma currently leads Brand Communications for Tommy Hilfiger and Calvin Klein under the PVH EMEA umbrella.

Throughout her career, communications and events have been the common denominator, spanning from the public and institutional sector within the European Union to roles across the automotive, retail, and fashion industries. She has worked with brands including Volkswagen, SEAT/CUPRA, Inditex, and now PVH, driving communications strategies, advising senior leaders, shaping executive communications and thought leadership, and creating employee engagement initiatives and brand experiences across multiple markets.

Having lived in the United States, Italy, Singapore, China, Belgium, Spain, and the Netherlands, and with professional experience across several of these markets, Irma brings a strong cross-cultural perspective to her work.

As a dual Italian and U.S. citizen, her expertise lies at the intersection of communications, impactful events, and brand activations, creating experiences that connect people with brands in meaningful and measurable ways.