Florent Masson

Florent has spent his career at the intersection of sport, culture, and brand. After almost a decade at adidas, he has successfully led large-scale campaigns and iconic activations including Paris 2024 Olympics & Paralympics. His work connects global and local audiences with bold storytelling and meaningful experiences. Florent also finds passion and pride in blending brand and social impact, proving that through sport we have the power to change lives.

An award-winning project must: be driven by insights, blending creativity and flawless execution to deliver outstanding results.

My advice to the nominees: be bold and laser sharp but most importantly… Have Fun!

What does respect mean to you? Respect means honoring cultural ties with our stakeholders and among our consumers. Respect means crafting live experiences with them and for them in full integrity.