ASSIGNMENT: CREATIVE CONCEPT FOR THE ZLATY KLINEC 2023/GOLDEN NAIL 2023 AWARDS EVENT
EVENT DATE: Thursday 14th September 2023
EVENT LOCATION: STARS auditorium https://starsauditorium.sk/
We focused on the main theme that affects all people on a daily basis. It is necessary to face this change responsibly, not to reject it, to accept it, to learn to cooperate with it.
We didn’t just take the Age of Ai as the theme of the event. We started with a thorough research of Ai tools that were available. We brainstormed ideas, went through a lot of brainstorming sessions, and ventured into the preparation of the event with the use of AI. From the research, through the “consultations” with the AI, the preparation of the event visuality to the actual co-moderator prepared with the use of AI support in the creation of the 3D model, voice, music dramaturgy. But the important thing is that this event was not to be created by AI. It was to be created by a human, with the help of an AI which took a position in our creative team and which we used as a tool, what we did.
We wanted to help improve the overall efficiency of the event preparation and improve the end result.
| Room | Country | Organizing Company | Client | Category |
|---|---|---|---|---|
| Sala Petrassi / ROOM 1 | Slovakia | LEOPARD PRODUCTION, s.r.o | KRAS - The Club of advertising agencies Slovakia | Celebration/Festivity |
