This campaign consisted, firstly, of a teaser prior to the presentation event starring Óscar Casas and Alex Rivera, and secondly, of an event attended by press and influencers in a dream location.
We focus on the human side reflected through the Leica lens that the new device incorporates. A challenge that we decided to face through a journey through rural Spain together with Óscar Casas. The location had to be unique and a masterpiece in itself and after more than 3 years of restorations, we inaugurated the north courtyard of the Peñafiel Castle for the presentation of #OurMasterpiece by Xiaomi 13 Series.
|Sala Petrassi / ROOM 1||Spain||Nanook Agency||Xiaomi||Integrated Project|