Riot Games

The design, build and management of an esports arena for the videogame Valorant including: arena, fan zone, back of house, broadcast, influencer, and player facilities culminating in a global live str

The main objectives were to increase viewership, make the players known entities among esports fans and use the latest technologies to stream the event to multiple entities. We accomplished this through an integrated marketing campaign that activated influencers, we designed the stadium so that fans and players were in close proximity and in shots together and we worked with Riot’s tech hub in Dublin to send all our camera feeds there where all visual effects and editing were done in real-time and then sent out to over two dozen feeds in multiple languages.