Maybelline New York Music Stories is the platform that consists of a series of events designed to boost the hottest makeup launches and music trends, reaching Millenials and Gen Z.
The multimedia scenography of Times Square and the Broadway stage reflecting the roof of one of the New York buildings, implemented on an extraordinary scale, allowed us to generate unprecedented reach in social media, creating unique, almost advertising-like sets for cameras creating thousands of reels, stories and TikToks. These unprecedented numbers are also the result of an extremely innovative approach in the context of branding. The whole thing was designed in such a way that each material contained the logo of the event or brand, and at the same time the branding was so integrated into the whole that viewers had no qualms about posting their experiences related to the Maybelline brand.
| Room | Country | Organizing Company | Client | Category |
|---|---|---|---|---|
| Sala Petrassi / ROOM 1 | Poland | Creative Pro Poland, Warner Music Poland, Mullenlowe Warsaw | L’oreal Poland – Baltic HUB | Integrated Project |
| Spazio Risonanze 1 / ROOM 3 | Poland | Creative Pro Poland, Warner Music Poland, Mullenlowe Warsaw | L’oreal Poland – Baltic HUB | B2C Event |
| Spazio Risonanze 2 / ROOM 2 | Poland | Creative Pro Poland, Warner Music Poland, Mullenlowe Warsaw | L’oreal Poland – Baltic HUB | Brand Activation |
