Thyssenkrupp Uhde Chlorine Engineers was rebranding as thyssenkrupp nucera and planning an IPO. We developed a rebranding campaign with live events for establishing the new brand itself.
The holistic communication campaign was to link lipre-event brand building elements in a storytelling that is asemotional as it is challenging and manages to successfully position the new company in a very short time.
After the naming process we developed a visual and media aesthetic and storyline
The journey was driven by the overall strategy. We developed the complete media line (internal as well as external) from the video trailer, to the emotional call, moving into live projections into the urban landscape, where we went into cities and did facade mapping onto the headquarters.
We developed brand personalities, brought them to life medially and communicatively – internally and externally. The 3D concept of the brand narrative followed for trade shows in Brussels & Rotterdam. From the 2D design we developed a basic spatial brand module for the fairs.
|Spazio Risonanze 2 / ROOM 2||Germany||onliveline GmbH – Member of 27Names||thyssenkrupp nucera AG & Co. KGaA||Brand Activation|