To activate Worten Game Ring at Lisboa Games Week, we created “Unbox the best of LGW”, an integrated concept to unbox the best content on social media and the best experience at the event.
“Unbox the best of Lisboa Games Week” was our motto for the campaign and event.
In the world of gaming everything begins with a cardbox. Be it a new game, new console or new keyboard. So, at one of the most technological events ever we had a stand made of card board. A 500 square meters stand, with gaming stage, entertainment area, experimentation floor and a pop-up store with 100 square meters.
In an event with 60.000 visitors, we did amateur and pro e-sports tournaments and lauched Pokemón Go! in a special activation with over 700 players. But gaming is also entertainment, and no one was able to resist the Challenges we created for the audience and famous influencers.
In the last day we challenged all of the LGW visitors to take part in the biggest unboxing ever made. Everyone could unbox the whole WGR Stand and discover prizes!