Bea World Festival
CAMP JEEP 2019
  • Brand Activation

CAMP JEEP 2019

Nationality:
Italy
Client company:
FCA
Organising company:
PIELLE
Year:
2019

The Event

The most important event of the Jeep Brand in Europe. A weekend with off-road adventures, outdoor sports, barbecues, children area, museum and concerts with 700 cars and 1500 Jeepers.

First edition eco-sustainable: the Camp Jeep area was set up using 100 cubic metres of tree trunks totalling 250 tons of wood, all sourced from trees which collapsed in the neighbouring forests during last October storms.