Bea World Festival
Profi is blooming for you (Profi infloreste pentru tine)
  • Brand Activation

Profi is blooming for you (Profi infloreste pentru tine)

Nationality:
Romania
Client company:
Profi Room Food
Organising company:
sc Godmother srl
Year:
2019

The Event

Profi, a retail network of supermarkets, had the biggest expansion among all Romanian players: from only 67 stores in 2009 to 1000 in May 2019. Hence the perfect moment for a memorable celebration.

The main factor for the retail expansion in Romania is Profi, a retail network of supermarkets with the biggest expansion among all players: on 17th of May 2019, in Timisoara, it opened its 1000th store. Therefore it was the perfect moment to acknowledge this accomplishment and to thank all Profi clients, having in mind that Profi has strong brand awareness (95%), good retention score of its clients (41%), great consumer satisfaction score (71%) but it has to improve its preference score (from 15% to 35-40%)
The creative idea yielded from the local custom and from the very date of the 1000th store opening: flowers are the most popular symbol for a celebration and the month of May is known in Romania as Florar (Florist), so Profi decided to build the biggest floral construction ever in Romania by using more than 100.000 flowers. Also, in order to impress the participants with its upscale technology, it organized a session of virtual shopping, augmented and virtual reality for its client