A new way to experience Formula 1: a festival at the world’s most iconic race category. Music, games, a zipline, and beer in a 30,000-square-meter area at the Interlagos race circuit.
Heineken occupied a 30,000-square-meter area at the Interlagos race circuit, where over 15,000 people had the opportunity to immerse themselves in entertainment and sports during the Formula 1 Heineken Grande Premio de São Paulo 2022, spanning classifying, sprint race and the main race.
This space offered music, gaming, gastronomy and comfort, along with an unparalleled view of the track that allowed spectators to witness the action over 70% of the circuit. And all of this was within 20 meters of the track. Until now, unless you were a celebrity, music, cinema, or sports star with privileged access to the pit lane, you couldn’t get this close to the track and experience the excitement of Formula 1 from such proximity. This is the Heineken Village, the coolest place in the world to watch a race. It’s where you can groove to a lineup of DJs, zip across the zipline that spanned the space, play the F1 game in a cockpit specially designed for the area, and savor the finest beer in the world
|Spazio Risonanze 1 / ROOM 3||Brazil||Red Door Agency||Heineken||B2C Event|
|Spazio Risonanze 2 / ROOM 2||Brazil||Red Door Agency||Heineken||Brand Activation|
|Spazio Risonanze 2 / ROOM 2||Brazil||Red Door Agency||Heineken||Sporting Event|