A 17-day celebrity-packed Fragrances Exposition aimed to enhance awareness and deepen understanding of the complete Armani/Privé collection through captivating storytelling creating new brand lovers
When it comes to constructing a fragrance exhibition, simplicity and purity reigned supreme. We created the exposition to show the inspiration behind the five fragrance collections all together for the first time. From the initial design sketches to the physical construction, we focused on the materials and execution from concept to reality. The tranquil paper garden was inspired by the fragrance of nature in the Les Eaux collection. The minimalist space of La Collection gave respect to the original Armani/Privé fragrances. Sheets of wood resembling sand told the story of the opulent scents of Les Milles et Une Nuits, evoking the mood of the orient. Les Terres Précieuses collection was experienced though color and displayed the precious stones that represented the collection and finally, the Les Éditions collection was directly inspired by Giorgio Armani Privé haute couture collections.
|Spazio Risonanze 2 / ROOM 2||France||Auditoire Asia||L'Oréal Group, Armani Beauty||Brand Activation|