The BVB Experience takes visitors on an enthralling journey, tracing the progression of a young beginner to a pro football player. Through nine interactive stations, fans delve deeply into BVB world.
The BVB Experience seamlessly integrates technological innovation with creative concepts, offering fans an immersive journey. Initiating the journey, participants are equipped with RFID wristbands, setting the stage for a personalized experience. One of the standout features is the meticulously designed dribbling parkour, augmented with cutting-edge timing technology, atmospheric lighting, and soundscapes, simulating the electrifying atmosphere of a match day. A pivotal moment occurs at a specially designed media stele, where fans symbolically sign for the club, immediately followed by a “Breaking News” announcement on a vivid LED wall, portraying the scene with stunning clarity. The immersion deepens as participants don a virtual reality headset, plunging them into pre-match preparations alongside star players, offering tactical insights and pre-game emotions. Each experience is then encapsulated into a QR code, providing fans with a digital treasure trove of memories.