The all-new Škoda Kodiaq – World Premiere

On 04.10. the 2nd generation of the Škoda Kodiaq celebrated its premiere in a disused underground station in Berlin which was transformed into an experiential explorers’ space.

By transforming the marketing claim to a more activating event motto (“Explore a new kind of space”) we set the scene for our target group of journalists and influencers to not only discover the spaciousness of the new Kodiaq, but to make them active explorers on the premiere night.
To take the guests on an exciting journey of discovery we used a complete off-location and turned it into an experiential event space that broke with car premiere conventions The disused part of the Potsdamer Platz underground station in Berlin is a hidden place which we transformed into a unique venue with numerous photo opportunities and spots for content creation. Instead of a central stage and fixed seating we created a setting that involved the guests actively and kept them on the move in free flow all through the night.
Casual catering and different interview isles seamlessly were integrated to become natural parts of the experience.