Bea World Festival
Nationality:
Netherlands
Client company:
Tata Consultancy Services
Organising company:
MCI
Year:
2020

The Event

TCS Summit Europe is an exclusive annual event for senior leaders to debate the latest digital technology and gain insights on how to thrive in the 4th Industrial Revolution.

For the 2019 Summit:
•We revised the format of the conference into a much more complex, multi-faced offering across the board. By switching the traditional CIO focus to include CEO, CFO and CMO sessions, we were able to promote TCS’ brand new technologies and solutions to the wider C-suite.
•To secure high quality of content across all presentations, professional public speaking training service was provided to c-level client speakers.
•The theater style and multi-layered stage gave participants a new way to experience the conference in an immersive setting. The Grand Hotel Kempinski’s theater fascinating past was woven into the conference narrative.
•The fully customized Summit app improved attendees’ experience by allowing them to check and be up to date with the conference and all activities. Push notifications were used to keep the communication ongoing.
•The new Summit knowledge hub created on ‘Digital Directions’ provided delegates with daily insights and summaries