Bea World Festival
summermagic – Gartenschau Kaiserslautern
  • Cultural Event
  • Low Budget Event
  • Non-Profit/CSR Event

summermagic – Gartenschau Kaiserslautern

Client company:
Gartenschau Kaiserslautern iKL GmbH
Organising company:
onliveline GmbH – office for concept and staging

Category Winner

3rd Low Budget Event
3rd Cultural Event

The Event

For the Garden Show Kaiserslautern we developed a campaign connected with an interactive staging of the park – generating voluntary workers. More than 60.000 visitors – 20% more than the year before.

Instead of only illuminating the park we connected the Summermagic 2019 to a campaign. The campaign shows the stories and faces of the park, intertwinded with the show. The stories which were spread and collected via social media were transformed into interactive light and sound installations. The show integrated the guests and their stories – interactively, co-created and especially activating.