For the Garden Show Kaiserslautern we developed a campaign connected with an interactive staging of the park – generating voluntary workers. More than 60.000 visitors – 20% more than the year before.
Instead of only illuminating the park we connected the Summermagic 2019 to a campaign. The campaign shows the stories and faces of the park, intertwinded with the show. The stories which were spread and collected via social media were transformed into interactive light and sound installations. The show integrated the guests and their stories – interactively, co-created and especially activating.
