Rock in Rio

Rock in Rio is one of the largest music festivals in the world. Originated in Brazil, it later branched into Europe and US. The festival provides multiple music stages and entertainment activities

The main creative goal was to bring nature and the green in a way that was true to the brand, that people could connect without getting in the way of their music festival experience and with a purpose.

So, all of Heineken experiences used real and native plants from the Brazilian rainforest in its scenography. Plants that they could touch and play as instruments in The Nature Band activation, making real music using sounds of nature. Plants that in the end of the event, were planted leaving a microforest as a legacy to the City of Rock and the next editions of the Rock in Rio festival.