Milano – House of Campari

B2C – May 4/5 2023 – Piazza Sempione, Milano – All-inclusive Target / Influencers and Journalists – Objective: to promote the launch of the new Campari bottle design.

The stories of Campari and Milan have been intertwined since the origins of the brand. It is precisely starting from the heart of the city, at the Vittorio Emanuele gallery, that Campari has become synonymous with the aperitif, a ritual that has become a symbol of the cultural ferment of the city. It is precisely by virtue of this bond that Campari wanted to create a spectacular Drone Light Show, a true homage to the city and its community. On May 4-5 ’23, on the occasion of the launch of the new bottle, 1000 drones – for the first time in Europe – flew over the center of Milan. The drone show was a true tribute to Milanese icons, with a complex aerial choreography that generated a sequence of symbols that link Campari and Milan: Galleria Vittorio Emanuele, Camparino in Galleria; Needle and Thread and catwalk; Biscione; Skyline of Milan and to conclude the claim: Milan, House of Campari.