Bea World Festival
Break the Taboo
  • Educational/Training Event
  • Non Profit/Social Service Event

Break the Taboo

Nationality:
Argentina
Client company:
Argentine Society of Urology
Organising company:
Casta Diva Group - Buenos Aires
Year:
2018

The Event

Prostate cancer is the most common cancer in adult men. Early detection can save many lives, but the examination used to detect it is considered a taboo topic. On top of this, many believe it’s an uncomfortable, painful and invasive procedure. To prove that it isn’t, and to help shatter that taboo, we created a radio spot in which the test was carried out on the speaker as he recorded himself. At the end of the spot, the speaker invited listeners to discover how inoffensive the test by watching.

We created a radio spot in which the test was carried out on the speaker as he recorded himself. At the end of the spot, the speaker invited listeners to discover how inoffensive the test by watching the video of the experience on the social platforms of the Argentine Society of Urology