Bea World Festival
Change the world, change the way – A sitcom that doesn’t speak the language of insurers
  • Educational/Training Event
  • Use of Web & Social Media

Change the world, change the way – A sitcom that doesn’t speak the language of insurers

Nationality:
Italy
Client company:
Generali Italia S.p.A.
Organising company:
Alphaomega Srl
Year:
2018

The Event

20 episodes telling the half-serious adventures of a Generali agency, dealing daily with demanding, knowledgeable and sometimes bizarre clients!

A new strategic brand position, a new way of communicating with the Net (16 thousand agents and consultants). Change the World, Change the Way is a branded content operation, based on the conception and production of a web-based series. Twenty episodes divided into a six 5 minute situation comedy format; semi-serious adventures within a Generali agency, dealing with demanding, knowledgeable and sometimes bizarre customers! An ironic and surreal fictional production, inspired by reality, created by interviewing agents and consultants to form characters and situations that fit into the daily life of an agency. The performers of the bizarre agency team are the comic quartet Amalgama of Zelig, Ippolita Baldini and Orsetta Borghero, as well as some top managers at Generali. The episodes were broadcast live both daily and on demand on a dedicated web-tv platform. In interactive mode, users were able to comment live during the episodes and download extra information and training content.