Client company:
Dutch Ministry of peace & justice and Ministry of Foreign affairs
Organising company:
D&B Eventmarketing

The Event

Covid-19 changed a 2-day congress into a month of inspiration with 107 (!) digital events, in which 11 ministries and 3 government organisations shared interdepartmental knowledge on innovation.

For the programming of INNOvember, representatives of more than 60 organisations worked together to create over 100 substantive sessions.
In August an online teaser campaign was launched (on Linkedin, Facebook, Instagram, Twitter and through internal communication channels such as newsletters, websites and digital newspapers) to recruit speakers to lead the sessions, pick up topics and get potential viewers excited.
We started with a live online opening conference in which the necessity of innovation was discussed with the government, the Dutch Startup community, science and society. The innovative month ended with NAnovember, in which we briefly looked back but above all looked forward to the future.
On a special platform, the insights and registration videos are shared. A special matchmaker tool, based on an algorithm, was created based on the interests and background of the participants, in order to facilitate a personalized programme, connections and potential work relations.