Imaparables / Next Level

Imaparables / Next Level

Nationality:
Spain
Client company:
Boehringer Ingelheim
Organising company:
popin_
Year:
2021

The Event

A virtual experience throught a videogame. Their misión? To return the energy to “Unstoppable Territory” How? With the help of the participants and the 3 avatars that represent the company teams.

Our creative department wanted to take advantage of the hundred percent virtual evento format to transport the spectator to a fantasy world inside a videogame. In order to motivate all the employees and bring them to a new state of high performance, we suggested the concept “Next Level”, directly related both to our video game and to the company´s objective.