Experiencing the Digital World of a Telecom Operator

The GSMA Mobile World Congress is the world’s largest exhibition for the mobile industry, incorporating a thought-leadership conference that features prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world.

We have thought of and executed this space as an experience zone, refraining from the common video-based informative story-telling that dominated the show. The experience-based demos of digital products brought the standards of the demo space closer to consumer-focused technology exhibitions rather than B2B telecom industry events.