Hannover Messe is the world’s leading Manufacturing Industrial Trade Show attended by over 225,000 people. It is held in Hannover on 23-27 April 2018.
Our creative approach was based on the concept of a connected journey through the manufacturing ecosystem. We wanted to create a modern factory experience: A structure that underlies and supports Cisco’s plan for optimising the future of industrial manufacturing. We wanted to inspire Cisco’s prospects to keep progressing into an integrated future with Cisco technology. To do this we took all aspects of a factory setting and applied it to the architecture and in the graphics to create an exhibition space that showcased Cisco solutions.