The Next Event stands for a new concept for tradeshows. In a period of time where traditional trade shows or subject of discussion, ‘are they future proof?’, we thought of a concept that changed the game. We had to, because #TNE18 has his exhibitors within the eventindustry and their guests are marketers and communicationprofessionals. We turned Hosted Buyers into Guided Buyers. Products and offers became knowledge. Sales-chats transformed in tips, do’s and don’ts. Welcome to The Next Event!
Therefor we had to change the game. We wanted to provid exhibitors with only quality visitors, but therefor they had to change their normal approach of a trade show. No big booths, signs or flags, but providing visitors with answers, tips, tricks and their expertise. So they had to fill in pre-event question that resulted in knowledge dossiers. There wasn’t a maze of endless booths, flags and confusion where is whom. No they had to stand on squares with their competitors: caterers with caterers, venues with venues, etc. Visitors entered those squares by downloading the knowledge dossier of that type of eventsport. The visitor also receved their personal program: on which square they good find exhibitors with the answer for their pre-filled questions. And at what time are the square-keynotes talking about that subject and what is the program for the congress silent disco-style? The free catering was vegan and tens of hostesses guided the buyers to their answers.