Bea World Festival
Borgward – IAA 2017
  • Trade Show

Borgward – IAA 2017

Nationality:
Germany
Client company:
Borgward Group AG
Organising company:
STAGG & FRIENDS GMBH
Year:
2018

The Event

After more than half a century, the German car manufacturer Borgward has been back on the market since 2015. Its presentation at the 2017 Frankfurt Motor Show (IAA), the world’s leading automotive show, was the focal point of the marketing strategy for the brand’s relaunch and its perception in the international vehicle market.

The presentation concept STAGG & FRIENDS developed for the automotive show was based on an integrated approach: