With more than 80 years of experience, BIAL is the largest Portuguese pharmaceutical group. BIAL has developed in line with rapid drug-therapeutic evolution, from the time of small and limited series of medicines manipulated to the most advanced technological solutions of our day. The briefing was clear, creating a project in the area of osteoarthritis, made by specialists for specialists, that allowed to involve doctors and major medical societies in something never seen or done previously.
We develop the concept – BIAL Involve us all. A unique project using real size human body video mapping projection, made from specialists to specialists.