Airbus’ remit was to design and organise the space for the 10th Anniversary of the San Pablo plant, an event that was to be held at the plant itself.
It had to be an event where everyone can discover what is done in San Pablo and by who, but always in a simple, attractive, recreational way. To this end, we turned the plant into the Knowledge Core, which took shape through a large technological and experiential space. This is where the COMPETENCES of the PEOPLE who make it possible where born. We created and distinguished 5 different competences, grouping them into the Knowledge Areas and activities. The experience would therefore be lived from the moment they receive and design the aeroplane parts, through to their delivery to the customer.
We designed an event that ensured the worker would feel proud to belong, along with a sense of teamwork and loyalty to the company. We colour-coded each competence, which we turned into the concept of the event, flooding the whole plant with colour.
The competences –PRECISION, RELIABILITY, SAFETY, BETTERMENT AND DELIVERY– came together in the Knowledge Core, an immersive audiovisual experience