Client company:
Italian Presidency of the Council of Ministers – Delegation for the Italian Presidency of the G20

Special Prize


The Event

The G20 Summit, held in Rome on October 30-31, is the final stage of the annual work performed in ministerial meetings, working and engagement groups, during the first Italian Presidency.

The G20 is an itinerant event with an official format and a notable ceremonial for marking predefined times with tight deadlines. An annual appointment that allows a variety of characteristics related to the participants’ role to coexist, giving rise to the richest and most articulated of institutional events.
The complex organizational mechanism required for the event’s planning, production and management may suggest that there is no room for creativity, but this is not the case!
Because pre-existing spaces, some of them historical, were adapted to exact functions, even different from their original ones, the creativity rate of the Rome Summit was quite high. The entire Eur District of Rome was “colonized”, also hosting numerous exhibitions to enhance the made in Italy and the Italian territory.