Alessandro Capenti

Alessandro began his career at P&G as a Brand Manager, first managing the Shaving Care portfolio for Braun before moving to the Personal Health Care division. He joined Birra Peroni as Brand Manager for Peroni Nastro Azzurro as of October 2023, leading the implementation of brand plans with a focus on key brand sponsorships on the sport field like Scuderia Ferrari, Internazionali BNL d’Italia, and the Italian Rugby Federation partnership.

An award-winning project must… be bold and unexpected, creating real impact, accordingly with the brand’s purpose

My advice to the nominees: Speak the brand truth clearly, with unexpected, captivating storytelling — be bold, be real, and enjoy. 

What does respect mean to you? Respect for me means being clear, open-minded, and consistent, acting with care and integrity.