Ainhoa Cea García

Ainhoa has spent more than 20 years dedicated to the world of events, sponsorships and experiences. Her goal with each event is to create an unforgettable memory. She began working at the LVMH group for the Guerlain brand and from there made the leap to the luxury division of the Lóreal group. There, she served as event manager for Giorgio Armani and Ralph Lauren, among others. After eight years in that position, she changed and became Head of Events and Sponsorships for BMW automotive brand in Madrid, Spain. Over the years, she has organized large-scale events in Spain, collaborating with top-level stars. Her latest signing is Carlos Alcaraz for BMW. She has also combined her work with teaching by teaching various master's and postgraduate courses.

An award-winning project must: Demonstrate excellence in its field, showcasing innovation, quality, and a positive impact. It should also be completed on time and within budget, with a focus on effective management and clear communication. Furthermore, the project should reflect the values of sustainability, diversity, equity, and inclusion. And overall, It must be an unforgettable memory.

My advice to the nominees: Show the feelings of the attendants, what changed in them attending to the event.

 What does respect mean to you? To accept somebody for who they are, even when they're different from you or you don't agree with them. It is also  trust, safety, and wellbeing. Respect doesn't have to come naturally – it is something you learn. To be respected is not easy, you have to earn it. Once you respect something or somebody, the way of communication or work is really smooth.