Kristīne Lūsiņa

Kristīne enjoys creating moments of celebration. Over more than 20 years, she has gained extensive experience in organising events of various sizes and formats, most notably leading the events team at Swedbank, Latvia’s largest bank.

Her interdisciplinary approach helps her connect with artists, technical teams, and diverse audiences. She values the strength of a good team, where creative collaboration leads to bold ideas that bring beauty and significance to the world.

An award-winning project must: Surprise. Demonstrate visionary thinking. Show contemporary relevance and the ability to evoke genuine emotion. Reflect a purposeful choice of tools and create a tangible impact on societal change.

My advice to the nominees: Maintain a childlike curiosity for exploring the world. Learn from humanity’s achievements, take responsibility for your actions, and recognise the uniqueness in every individual.

What does respect mean to you? To see the human in every person. Not to demand the world conform to a single rhythm. Not to be merely decoration on the cake of the world, but to contribute your own unique value.