Julia Lopez Huidobro

With over 15 years of experience in Marketing Communication, Julia has spent the last decade immersed in the world of brand experiences. As Head of Brand Experiences for CUPRA and SEAT, she played a key role in the launch and positioning of a new automotive brand in a highly competitive market.

In her current role, Julia leads a multicultural team and oversees the strategic and operational planning of global events and motorshows, as well as the innovative CUPRA City Garages—brand spaces designed to go far beyond traditional dealerships. From large-scale events like the Annual Dealer Convention or global Media Premieres, to internal marketing gatherings and activations across the international network of brand spaces, her focus remains consistent: delivering exceptional, emotionally resonant experiences that bring the brand’s values to life.

These efforts have contributed significantly to the exponential growth in brand value, awareness, and likeability, while also earning industry recognition through wins and nominations at the BEA Awards, AEVEA Awards, and others.

An award-winning project must: deliver a memorable and meaningful brand experience generate a bit of FOMO and need for more. It should demonstrate creative excellence, strategic thinking, and flawless execution. Beyond aesthetics, it must connect with the audience on an emotional level and generate measurable impact. Innovation, purpose, and storytelling are key elements that elevate a good event into an unforgettable one.

My advice to the nominees: Be bold, stay authentic. The most powerful brand experiences come from ideas rooted in truth — about the brand, the audience, and the moment. Don’t be afraid to take risks, but ensure that every creative choice serves a clear purpose. And finally, be proud of your work — if you believe in it, the jury will feel it too.

What does respect mean to you: Respect means recognizing the value in every perspective, every effort, and every voice. In the world of brand experiences, it’s about honoring the audience's time and intelligence, the integrity of the brand, but specially the collaborative process behind every project and all the humans involved. Respect is the foundation of great successful experiences that last.