Iain McKinnell

Dynamic regional marketing leader with over 15 years’ experience in global content, social media, and influencer marketing. Proven record in delivering award-winning campaigns, launching brands in new markets, and driving exponential audience growth for Fortune 500 tech companies. Skilled in cross-cultural team leadership, brand strategy, and high-impact storytelling.

An award-winning project must: Be highly relevant both in terms of timing and culture and manage to connect with the hearts and minds of users. 

My advice to the nominees: Look to provide users and the public with 360 brand experiences. Create something tangible and meaningful that they can identify with to strengthen their connection with your brand. 

What does respect mean to you? Accepting and embracing differences. Differences in background, differences in perspective and differences of opinion.