Francesco Sodano

After holding positions of increasing responsibility in marketing and retail at companies such as Philips, Samsung and Huawei, he joined MediaWorld in 2022 with the aim of developing advertising campaigns that maximise the effectiveness of promotions and grow the retail media business in both online and in-store channels.
Over the years, he has rapidly taken on increasing responsibilities and now, as Marketing Director, he leads the Brand, Digital, Content, CRM, Loyalty, Trade and Retail Media strategies.
He was awarded “Best Retail Manager 2023” by Largo Consumo magazine for his significant contribution to building value for his brand.

An award-winning project must combine vision, passion, and precision in perfect harmony

My advice to the nominees: don’t chase perfection — chase authenticity; that’s what truly stands out

What does respect mean to you? In every team, it’s the foundation that turns diversity into strength.