yoga by the bay

yoga by the bay

Client company:
times of india
Organising company:
laqshya live experiences pvt. ltd.

Category Winner

The Event

Times of India, being a socially conscious brand & an enabler for several social initiatives wanted to put an end to the struggle of living an unhealthy lifestyle for every Mumbaikar by creating an initiative that would motivate the members of this society to lead a more fulfilling & healthy lifestyle.

Yoga enables healthy living as it brings together your mind, body & soul as one with nature and enables you to focus on yourself & experience a sense of calm & well-being. The most ideal way to practise Yoga is one where you are not confined to an indoor space but are in an open one with fresh air, a picturesque view & serene ambience.
Prime Minister Shri. Narendra Modi in his UN Address announced 21st June as the International Day of Yoga for the world to come together & practise this intrinsically Indian art form. So we created a Yoga initiative for TOI where Mumbaikars came together as one with nature within the confines of the usually chaotic Mumbai lifestyle at Mumbai’s very own Queen’s Necklace – the Marine Drive to practise this art form to lead healthier lives..
No one had ever witnessed a mass fitness movement in Mumbai apart from when the marathons came to town or when there was a ‘Huge’ clearance sale in a mall.