Client company:
Marazzi Group
Organising company:
H&A Motivation Company

The Event

An event that unfolded at the Marazzi HQ in Sassuolo. September 25-29, 2023. Dedicated to about 3,500 customers from all over the world, who were invited on the occasion of Cersaie in Bologna.

The element of innovation, and the true value of the project, lies in the idea of a widespread, repetitive and memorable event. A title, TILE WEEK, which becomes a name, then a brand, and then a social phenomenon, albeit restricted to a market, also becoming a symbol linked to the leading brand. Marazzi has appropriated a generic concept (ceramics week) that could have belonged to everyone, turning it into a powerful communication lever and element of differentiation and positioning.