For the unveiling of Karim Benzema as a new member of AL ITTIHAD FC, we created a special scenography in an immersive show with a matrix composed of flames, lights and pyrotechnics.
The innovative way of composing lights in the shape of “KB9”, synchronised with music, flames and pyrotechnics was never seen before on a football pitch in Saudi Arabia. Also, special drones designs in the sky representing AL ITTIHAD Tiger Mascot and Karim Benzema face has been the beginning of a trend we dared to launch. We engaged the public in stands and the TV Audience with all these elements, to provide adrenaline and letting people imagine how the matches will be played with such a player in the team and in the Saudi Football League now full of stars.
Also, we prepared and implemented the running order of the whole ceremony, to provide AL ITTIHAD our expertise in sport presentation to reach a level of professionalism they aim to exercise.