The Opening Ceremony at the FIFA World Cup 2022 took place at Al Bayt Stadium on Sunday, 20 November. The 30-minute show captivated the thousands in attendance and the billions glued to their screens
Curating events that are attended by tens of thousands of spectators, and watched live by up to two billion people, requires a deep commitment to celebrate humanity and its values alongside the culture of the host country, the celebration of sports, and the sense of pride generated by this kind of event. The creative inspiration behind Qatar’s FIFA World Cup Ceremony starts from the symbols of the country and the great themes of humanity. From environmental sustainability, with the celebration of the largest aggregation of whale sharks in the world, a symbol of gentle strength and closeness to nature, to the role of women, chosen as the opening voice of the country’s identity. The event is an opportunity to meet the countries of the world, a symbol of respect and inclusiveness.
Room | Country | Organizing Company | Client | Category |
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Spazio Risonanze 2 / ROOM 2 | Italy | Balich Wonder Studio | SUPREME COMMITTEE FOR DELIVERY AND LEGACY | Sporting Event |