Bea World Festival
Nuvola Lavazza – Opening

Nuvola Lavazza – Opening

Client company:
Organising company:
FeelRouge Worldwide Shows

The Event

A press conference-show to present the new Nuvola Lavazza headquarters. Introducing the project to italian and international journalists, institutions and friends. Bringing to life the atmosphere and the philosophy of a unique project. Valuing and maximizing the contribution and testimonies of the Lavazza Family along with leading figures in architecture, food, scenography and design, named Golden Team starring: Cino Zucchi, Ferran Adrià and Federico Zanasi,Dante Ferretti and Ralph Appelbaum

A press conference-show within a schedule of events integrated for the opening of the new Lavazza headquarter. 560 attendees, among national and international press, institutions and important guests. The historic façade of the Centrale, dominated by a large window that, thanks to an impressive projection system, became a dynamic video surface able to transport the guests on a journey inside Nuvola. An exceptional moderator, the Italian actor Pierfrancesco Favino, led the story of the system of spaces, through the testimonies of the Lavazza Family and the Golden Team who designed it. At the end of the press conference, journalists visited Nuvola in thematic tours with excellent guides: one member of the Lavazza family and one of the Golden Team unveil the places of Nuvola: from the Bistrot to the Lavazza interactive Museum, from the Condividere restaurant to the headquarter, from IAAD (institute of Applied art and design) to the archaeological area discovered during construction.