Three days of events in Maranello where Ferrari unveiled its vision for electrification and the new electric chassis, blending technology, design, and storytelling in an immersive experience.
The event aimed to communicate Ferrari’s long-term vision for electrification, reinforcing its position as a leader in innovation, performance, and luxury. Through the Technology & Innovation Workshop and Capital Markets Day, Ferrari sought to deepen understanding and confidence among investors, media, and employees regarding its technological roadmap and commitment to sustainable excellence. Participants were expected to gain insight into the company’s strategy, experience firsthand the engineering and design behind the new electric chassis, and connect emotionally with Ferrari’s future-oriented narrative. The goal was to strengthen brand perception—transforming awareness into conviction that Ferrari can lead the electric era while preserving its unmatched heritage, craftsmanship, and passion for performance.
The E-Building in Maranello became the evocative setting of the event, transformed into a two-level narrative environment. On the ground floor, the Exhibition Experience guided investors and media through an immersive journey across five thematic islands showcasing the key components of the future electric Ferrari, brought to life through synchronized video content, flex LED walls, and directional sound design. On the upper floor, the plenary hall turned into a true technological theater, hosting the strategic presentation and Tech Workshop, culminating in the reveal of the new chassis through immersive 4K videomapping that highlighted its form, structure, and engineering beauty. The experience concluded with an exclusive Gala Dinner set within the production lines—a powerful symbol of the union between industrial excellence and aesthetic refinement. A multisensory narrative where technology, architecture, and light expressed the future of the Ferrari brand.
